Push Notifications: How Van Oakes Generated $67,000 With $0 Ad Spend

Categories:

• Affiliate Marketing Stories

Push Notifications How Van Oakes Generated $67,000 With $0 Ad Spend | Affiliate World Conferences

Affiliate World Conferences February 20, 2020

Push Notifications How Van Oakes Generated $67,000 With $0 Ad Spend

How Push Notifications Can Transform Your Affiliate Marketing Strategy

Push notifications have emerged as a powerful tool in driving engagement and revenue, especially in the affiliate marketing sphere. This article delves into the success story of Van Oakes, who leveraged push notifications to generate a remarkable $67,000 without spending a dime on ads. By understanding the dynamics of push notifications, affiliate marketers can unlock a new realm of possibilities for maximizing their marketing efforts.

The Power of Push Notifications

Push notifications are instant messages that pop up on a user’s device, whether it be a smartphone, tablet, or smartwatch. They serve as direct lines of communication between an app or website and its users, offering valuable real estate on a user’s screen. Unlike emails or text messages, push notifications are immediate and often garner higher engagement rates.

Case Study: Van Oakes’ Strategy

Before the rush of Black Friday and Cyber Monday, Van Oakes implemented a strategy focused on building a robust list of push notification subscribers. With 47,000 people on the list, Oakes sent out a single push notification offering early access to sales for VIP members. This strategic move translated into $67,000 in revenue, demonstrating the immense potential of push notifications in driving sales.

Zero Ad Spend with High Returns

One of the most compelling aspects of Oakes’ approach was the cost-effectiveness. Unlike traditional advertising methods, which can incur significant costs, push notifications required no ad spend. This makes them an ideal tool for affiliate marketers looking to optimize their budget while still achieving high returns.

Implementation Tips for Affiliate Marketers

To replicate this success, affiliate marketers should focus on building a substantial subscriber base. Encourage app downloads and ensure a high opt-in rate for push notifications by highlighting the benefits to users, such as exclusive deals or early access to sales. Additionally, using platforms like Shopify Plus can streamline the scheduling and distribution of notifications, ensuring timely delivery to your audience.

FAQs

Q: What are push notifications?

A: Push notifications are automated messages sent directly to users’ devices, used to engage and inform them of updates or offers.

Q: How do push notifications benefit affiliate marketers?

A: They offer a direct, cost-effective way to communicate with users, increasing engagement and driving sales without additional advertising costs.

Q: What is the opt-in rate for push notifications?

A: In Van Oakes’ case, approximately 62% of app users opted in for push notifications, illustrating their appeal and effectiveness.

Q: Can push notifications be scheduled?

A: Yes, platforms like Shopify Plus allow for the scheduling of notifications, ensuring they reach users at optimal times.

By integrating push notifications into your affiliate marketing strategy, you can enhance user engagement and drive significant revenue, all while maintaining a lean marketing budget.

Video transcript

Real quickly about the push notification.

So we ran this test before Black Friday Cyber Monday. We sent out a push notification to all the people under the list. There’s 47,000 at the time. This one push notification made $67,000. Now that you have users using your app, now you get to send them push notifications right. We had roughly a 62% take rate on push notifications, of those that downloaded the app, 62% of themactually turned on push notifications, because it’s really hard not to when the app pops up and that’s all it is. Sending as much push notifications are your cost. I remember I spent $180,000 on text messages. Guess how much money I spent on this?None. None.

This is free. And I sent the shit out of these.

So it’s this easy to make. You put your headline in there. You put your notification, then you put your product in there. It has an animated view so it’ll flip through all the pictures in your Shopify if you have multiple. We usually have - this is a white background but the last one that we have is a lifestyle one. So to alter between those and if you’re on.

the Shopify Plus, the second plan,you can schedule these out for whenever you want. Send them out. They get them on their phone. They get them on their what watch. They get them on their tablet. They get them everywhere. It’s that easy.

So real quickly about the push notification. So we ran this test before Black Friday Cyber Monday.

I did this all of October, and I said we’ll do agiveaway specific for it, just build the tech, the app list. That’s all we want to dois build push notification subscribers. So that when Black Friday Cyber Monday comes, we can utilise this. Just an idea of what you can do with this is on Wednesday, the day beforeBlack Friday Cyber Monday started, we sent out a push notification to all the people on the list. There was 47,000 at the time. And it was just early access because they were VIP membersand they have the app. They’re VIP members.

They get early access to the site. This one push notification made $67,000. I sent at one time. It was pre-Black Friday Cyber Monday. It made $67,000.