5 Actionable Tips to Scale Native Ads

Mastering the Art of Native Ads: 5 Actionable Tips to Amplify Your Campaigns

In the competitive landscape of affiliate marketing, mastering native ads can significantly enhance your campaign performance. By focusing on key strategies, you can effectively scale your native advertising efforts, ensuring that they yield the best possible results. Here’s a breakdown of five actionable tips to help you dominate native ads and optimize your affiliate marketing endeavors.

Launch Campaigns with a High CPC

Starting your campaigns with a higher than average Cost Per Click (CPC) is crucial in the native advertising space. This approach forces the algorithm to prioritize your ads, granting you the impressions you need to test efficiently and effectively. Native advertising is highly competitive, and entering the field with a low CPC may result in insufficient impressions, thereby hampering your testing process.

Understand the “About About” Concept

Beyond superficial benefits, delve into the core motivations behind why users engage with your ads‚Äîwhat’s known as the “about about.” It’s not just about solving a problem, like weight loss; it’s about the deeper reasons, such as having more energy, living longer, or feeling confident. This deeper understanding can help craft messages that resonate more profoundly with your audience.

Think Beyond Day-One Conversions

Native ads require a shift from the traditional immediate conversion model seen with platforms like Facebook and Google. Users might not convert immediately after seeing your ad; instead, they might be engaging with other content. Recognize that planting a seed is crucial, as many conversions happen post day-one, sometimes even 30, 60, or 90 days later. This long-term perspective can considerably enhance your overall campaign performance.

Regularly Update Your Creatives

Keep your ad creatives fresh to trick the ad server into providing you with the best impressions. Constantly uploading new images ensures that the ad server continues to deliver competitive placements, ultimately resulting in cheaper clicks. This strategic “tickle” keeps your campaigns dynamic and effective.

Employ Strategic Campaign Structures

There are several methods to scale native ads effectively:

1. Whitelist Campaigns: Focus on specific placements known to convert well.
2. Blacklist Campaigns: Exclude non-performing placements to optimize results.
3. Run of Network: Explore wider network opportunities to discover potential.
4. Geographic Expansion: Scale internationally by creating separate whitelist campaigns for different geographies and verticals.

These strategies allow for increased daily spending while optimizing performance across various sectors.