Affiliate marketing email templates - Thank Loyal Affiliates

Affiliates work with you mainly for financial gain, this is an undeniable fact. However, despite their motivation, you should take care to build strong and lasting relationships with them that are not solely based on money. You can do that in many different ways, and one of them is by sending short “thank you” messages regularly.

You may have many reasons to thank your affiliates that you should take advantage of, but you should do so especially for their loyalty and the time they have spent with your company. Taking time to express your gratitude for them being loyal will show your affiliates that you value them and make them feel recognized and appreciated. And if you can send each affiliate a personalized greeting (this is a lot to ask for, we know!), your messages will deliver even better results.

Although this may not be a groundbreaking idea, many companies are simply unaware of or forget about the importance of leveraging effective “thank you” messages. Yet this kind of communication can significantly impact affiliates’ behavior and their attitudes toward your company. They are key emails in the process of improving affiliates’ loyalty.

Since many companies are constantly looking for affiliates to recruit and therefore tend to offer excellent financial terms and conditions on their affiliate programs, it’s the little details like “thank you” messages that can make all the difference in helping you keep your affiliates with your company and happy there.

Before we move onto email templates with “thank you” notes, let’s summarize the benefits of sending these kinds of messages to your affiliates.

Benefits of “thank you” emails

As you now know, the purpose of these emails is to improve affiliates’ loyalty, which is one of the biggest advantages of sending “thank you” messages. However, this type of email has other great benefits:

• They help you maintain a positive, two-way relationship with your affiliates. This is because a selfless thank you reminds the recipient of relationships they have with people they know and care about, which therefore humanizes your brand.
• They are an excellent way to improve your brand’s reputation, especially since not all companies send “thank you” messages to their affiliates.
• They may also work to motivate affiliates that are loyal but haven’t been active lately. You can thank them for the time they previously spent with your company, and this will act as a kind of reminder to let them know that you are still there.
• They can;t possibly have a negative impact because everyone likes to receive nice messages.

Now take a look at the “thank you” message templates that we created for you and choose those that suit your needs the most.

“Thank you” message to loyal affiliates – email subject line examples

• Thank you for working with us!
• Today marks the [first/second/third, etc.] anniversary of you joining [affiliate program name]
• It’s been [x months/year/two years, etc.]
• Thank you for making [these past months/this year/the last two years, etc.] awesome
• We can’t thank you enough
• [A year/6 months] of milestones
• Do you remember what happened [6 months/one year/two years, etc.] ago? We do!
• It’s been [6 months/a year/two years, etc.] already

“Thank you” message to loyal affiliates – email template ideas

“Thank you” message to loyal affiliates – email 1

Hi [name]! I’m contacting you because you’ve been working with [company name] for [a very long time/for X months now/for a year now, etc.].

At [company name], we value the loyalty of our partners greatly, so I wanted to take a moment to reach out to you to express our gratitude.

Thank you for being with us, and we hope you will continue to share information about [product/service] with your followers.

Best, [sender’s name]
Manager of the [company name] Affiliate Program

“Thank you” message to loyal affiliates – email 2

Hi [name]! I’m contacting you because you’ve been working with [company name] for [a very long time/for X months now/for a year now, etc.].

At [company name], we value the loyalty of our partners greatly, so I wanted to take a moment to reach out to you to express our gratitude.

Thank you for being with us, and we hope you will continue to share information about [product/service] with your followers.

Best,
[sender’s name]
Manager of the [company name] Affiliate Program

“Thank you” message to loyal affiliates – email 3

Hey,

Today marks the [first/second/third, etc.] anniversary of you joining the [company name] Affiliate Program.

You were one of the first affiliates to join the [affiliate program name], and you are still with us today. This means the world to us!

Our program has been changing dynamically lately – we have been making various improvements in the way we work and testing new solutions.

Not all of these attempts have been successful and yielded the intended results, so we really appreciate that you are still on board. We’re confident that being one of our affiliates will now be better than ever.

Here’s to all of our future projects together!

Cheers,
[email sender’s name and position]

“Thank you” message to loyal affiliates – email 4

Hey [name],

I wanted to personally drop you a line to recognize your loyalty to our [affiliate program name].

You are one of the affiliates who has been with us the longest and regularly contributes to the growth of our program.

Today’s anniversary means a great deal to us because it proves that what we do matters and that our partners benefit from working with us and enjoy it.

Please take some time to look back and critically assess the last past [months/years]. If you have any comments, ideas, or requests then don’t hesitate to reach out to us. We value all of the feedback that our partners share with us.

Best,
The [affiliate program name] Team

“Thank you” message to loyal affiliates – email 5

Dear [name],

You’ve been contributing to the growth of [company’s name] for over [3 months/6 months/a year/two years/etc.] now.

After you started working with us, over [200/500/1000/etc.] affiliates have joined [company’s affiliate program], making us grow [X]% YoY. You have been with us since the beginning of this journey.

Thank you for contributing to making our affiliate program one of the best in the [industry/our niche/world, etc.]!

Remember that if you have any feedback to share with us, your opinions will always be heard.

Best,
[sender’s name and position]