Use these affiliate marketing email templates to remind affiliates about compliance with your program’s terms and conditions and ensure successful partnerships.
Every affiliate program should have terms and conditions that establish the rules of cooperation between merchants and affiliates. Both affiliates and affiliate program managers are responsible for ensuring that promoters comply with the program’s rules. And it’s not just about guidelines on how branded materials should be used.
In many countries, companies are required by law to make sure that promoters comply with legal rules regarding affiliate marketing activities. For example, in the US, The Federal Trade Commission (FTC) requires companies to ensure that promoters clearly disclose that they will receive compensation for advertising a product or service. This can be done by asking affiliates to add the tags “collaboration” or “partnership”, or by using the hashtag #ad in all marketing materials used in affiliate campaigns. Such a requirement should be included in the terms and conditions of every affiliate program. What other aspects should affiliate program terms and conditions cover?
Although many affiliate programs use standard terms and conditions based on templates available on the Internet, it is important to read those documents carefully and add any unique content that refers specifically to your brand. In addition, before publishing terms and conditions, an affiliate program manager should make sure that the rules cover all crucial aspects of the cooperation between promoters and the merchant.
Some points that you should consider adding to your program’s terms and conditions:
However, writing down the terms and conditions and presenting them to affiliates once they join the program will not make every promoter follow the rules. Therefore, in addition to responding to apparent violations of terms and conditions, affiliate program managers should regularly remind promoters to follow the rules and, if necessary, mention what non-compliance means and what the consequences are.
The email templates presented below will help you communicate with your affiliates about the terms and conditions and ensure they follow your program’s guidelines.
Compliance with affiliate program terms and conditions – email 1
Hi [name]!
We’re sending this email to remind you about the Terms and Conditions that apply to our affiliate program.
You can find them by following this link [link to an online document/landing page/PDF file with terms and conditions].
When you joined [affiliate program name] [6 months ago/one year ago/a few months ago/etc.] you agreed to follow these rules, so we’re just making sure you are familiar with them.
Let us know if you have any questions!
Best,
The [affiliate program name] Manager
Compliance with affiliate program terms and conditions – email 2
Hey there!
Participating in [affiliate program name] requires compliance with our terms and conditions. You can review them by clicking this link [link].
Please note that you haven’t done anything that we are aware of which breaks our rules or guidelines. This is just a friendly reminder about our terms and conditions because following them is extremely important, and our cooperation wouldn’t be successful without your compliance.
If you have any questions or doubts regarding this topic, remember that we’re here to help!
[email sender’s name and position]
Compliance with affiliate program terms and conditions – email 3
Hey [name],
Our legal team has recently updated the Terms and Conditions of our affiliate program.
We’re sure you know how important it is to follow these rules, so please take a few minutes to review the updated content of this document.
You can find our terms and conditions here [link].
If you find any information that is not clear to you, please get in touch with us immediately. We will help you resolve any doubts.
Cheers,
The [affiliate program name] Team
Compliance with affiliate program terms and conditions – email 4
Hello [name],
We have noticed that your recent activity within [affiliate program name] did not comply with our terms and conditions.
We are referring to [provide an example of an activity that did not comply with the program rules].
This behavior violated point [X] of the Terms and Conditions, which reads as follows: [the rule that broke].
We believe that this action was not deliberate, so there will not be any consequences of the violation this time.
However, we do kindly ask that you avoid repeating this behavior in the future. Remember to comply with all of the rules and guidelines that apply to our program.
Please read the terms and conditions carefully so that you will have no problem following them all in future.
Best,
The [affiliate program name] Manager
Compliance with affiliate program terms and conditions – email 5
Hi [name],
The campaign promoting our [product/service] you launched last week delivers excellent results, but some of its elements did not comply with our terms and conditions.
We’re referring to the following elements of the campaign:
Element 1
Element 2
Element 3
…One of our specialists will reach out to you tomorrow to review each element that was not compliant with our guidelines and help you amend them so that you can continue with your activities. In the meantime, please read our terms and conditions thoroughly. If any questions occur as you go through the rules, then please write them down so that our specialist can answer them during your conversation.
Best,
[sender’s name and position]
You can send them regularly to remind affiliates about the rules and guidelines that they must comply with.
Yes, it’s best to include a link, especially if the terms and conditions were updated recently.
It’s not the best idea to include information unrelated to the main purpose of an email asking affiliates to comply with terms and conditions.
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