Affiliate marketing email templates - Product or Service Changes

Running an affiliate program can bring many benefits to every business that knows how to do it right. And by “do it right” we mean, among other things, keeping the program’s operations organized, using reliable affiliate marketing software, as well as measuring and analyzing publisher performance . There’s also the aspect concerning direct collaboration with affiliates.

You or your program managers should make sure that your affiliates are supported, well-informed, and have all of the necessary resources to promote your products or services in the best way possible. This, in turn, can be achieved by sharing branded promotional materials with them and helping them deal with any problems, big or small, that they may face from time to time. Ensuring that publishers know about any changes to your products or services is also crucial. Combining all of these elements will increase your affiliate program’s chances of success and positively influence your company’s bottom line.

This article contains email templates that you can use to inform your affiliates about changes to your existing products or services, bug fixes, or the introduction of new features. Use these templates to keep affiliates in the loop and give them time to adjust their communication strategies or add new elements to their marketing campaigns.

What do we mean by product or service change?

As the ways of communicating updates, bug fixes, and new features to affiliates may all be similar, there are differences between product notifications and service changes. To make sure we are on the same page, let us briefly explain what we mean by a product or service change. Some simple updates include bug fixes, i.e., introducing technical improvements that don’t alter the way your product or service works. Sometimes you don’t even need to inform affiliates about such changes.

However, other changes can be in the form of new features or functionalities that add extra value to your products or require some actions from users. If that’s the case, you should inform affiliates about these enhancements and include all the necessary resources for them to learn more about the changes.

Although we have only referred directly to changes to digital products or services, you can also use the email templates that we have created if you leverage affiliate marketing to promote physical products or services provided offline.

Communicating product or service changes – email subject line examples

• [Product/service] just got better!
• Get to know the new features added to [product/service]
• [Product/service] is changing
• Your followers will like this…
• Updated [product/service] is here
• [Product/service] update announcement
• New product, new capabilities
• An update we’ve been all waiting for
• New features you’ll love to promote

Product or service changes – email template ideas

Product or service changes – email 1

Hi [name]!

Some time ago, we informed you that we’ve been working on a major product update. Today we can finally let you know that the changes will come into effect on the [date].

This [product/service] enhancement will include:
Change 1
Change 2
Change 3

The update means that you will be able to reach new audiences and promote [products/service name] to them. We hope that you are excited about these new opportunities.

Let us know what you think!

Best,
The [product/service name] Product Team

Product or service changes – email 2

Hello [name]!

[X] [days/weeks/months] ago, during our mid-year survey, many clients asked us to improve the way [product/service name] works, especially [particular element of the product/service].

We want you to know that [product/service name] is co-created with our customers, which is why we took note of this feedback and have been working hard to implement it. Today we are proud to announce that a new, upgraded version of [product/service name] is finally ready to be released.

You can learn more about it here [link to a landing page with detailed information about the changes].

Please plan at least [X] [publications/posts/YouTube videos – the publication name can be adjusted to the channels a particular affiliate uses] to help us spread the word about this update.

Thank you for working with us!
The [affiliate program name] Team

Product or service changes – email 3

Hey,

We’re thrilled to announce that [X] new functionalities have been added to [product/feature]. Here’s a list of new features:
Feature/functionality 1
Feature/functionality 2
Feature/functionality 3
…

To help you understand what these changes mean to our community, we created an infopack describing each feature and its benefits. You can access it here: [link to the infopack]

Let us know if you have any suggestions, questions, or feedback!

Thanks,
[email sender’s name and position]

Product or service changes – email 4

Hey [name],

We are aware that [product/service] might have been causing issues to some of your followers. That’s why we are happy to announce that we have introduced major fixes to solve these problems for good!

Please follow this link to learn more about what we’ve changed and find message templates that you can use to inform [product/service name] users about this update [link to the resources].

Cheers,
The [affiliate program name] Team

Product or service changes – email 5

Dear [name],

Keeping you aware of what’s happening at our company is one of our top priorities. That’s why we want to let you know about a few changes and new features that we have added to [product/service name].

While these aren’t major updates or features that change the way [product/service name] works, we still want to inform you about them so that you don’t feel left out. Most of your followers may not even notice these changes, but we encourage you to familiarize yourself with the modifications nonetheless.

You can learn more about them here [link with more information].

If you have any questions, don’t hesitate to contact us!

Best,
[sender’s name and position]