Affiliate marketing email templates - Sharing Feedback With Affiliates

Ensuring the success of your affiliate program requires paying attention to various different aspects. You need to constantly monitor the performance of your affiliates, motivate them, provide them with all of the necessary materials and tools, support them in their day-to-day tasks, as well as regularly recruit and onboard new affiliates. And since these are just a few of all the tasks you need to take care of regularly, it’s clear that managing an affiliate program is a complex task.

Sharing feedback with affiliates, either regularly or even an ad-hoc basis, is an excellent way to facilitate your cooperation. In the long run, it will make your work easier by eliminating unacceptable behavior and endorsing aspects of your affiliates’ performance that help the program grow and expand.

What should you remember about when sharing feedback with affiliates (and at work in general)?

Tips for sharing feedback with affiliates

Balance positive aspects and areas for improvement

To share feedback properly,it’s best to refer to both the positive and negative aspects of an affiliate’s performance: negative to promote improvement and positive to reinforce and empower them.

The reason for sharing feedback is to help keep affiliates motivated, help them focus on points to improve, and also convey to them the feeling that they are already doing a good job.

Focus on the problem, not the person

This is one of the most important aspects of sharing feedback. Feedback can’t be a personal attack aimed to point out mistakes and demotivate affiliates. Instead, since it is not about who they are but what they do, it’s about addressing the behaviors that affect their performance. In addition, it is crucial to point out real-life examples when sharing opinions about affiliates’ work.

Don’t generalize, be specific

The more details you can provide in your feedback, the more meaningful the message will be. It’s best to refer to specific behaviors rather than assumptions or abstract examples. Generalizations often lead to personal interpretations and misunderstandings, both of which should be avoided at all costs. When delivering feedback, especially while sharing negative opinions, it’s recommended to use verbs and avoid adjectives in order to make your comments sound as constructive as possible.

Be transparent and communicate regularly

Having specific goals and clear expectations sets affiliates up for success. Therefore, it’s essential to connect with affiliates frequently to make sure that everyone knows where they stand regarding the affiliate program’s goals. Transparency and communication are also important at the affiliate program level because it helps to maintain open communication throughout the entire program, helping to create and maintain a collaborative culture.

Giving feedback and managing promoters is an ongoing task. Empowering affiliates to solve problems and improve their performance creates a culture of growth and innovation within the program.

One of the channels that you can use to share feedback with affiliates is email. We have created five email templates to help you do exactly that quickly and effectively. You can obviously edit them to adjust the copy to your needs, but using the general layout will definitely save you lots of time.

Sharing feedback with affiliates – email subject line examples

• Thank you for [doing something]
• Let’s keep growing together
• It’s time to look back at the last [X] months of our cooperation
• We hope you will find this feedback useful
• Feedback on your work for [affiliate program name]
• About your performance this month

Sharing feedback with affiliates – email template ideas

Sharing feedback with affiliates email 1

Hello [name]!

We’re reaching out to share our monthly feedback with you.

Your overall performance and the results you have delivered exceeded our expectations, like always.

One great aspect is the number of sales you generated, which is high as usual, but another is the way you market [products/services].

You pay attention to every detail and go the extra mile to provide even more in-depth insights to your followers. As of now, there’s nothing we would like you to change or improve in the way you work. Keep it up!

Best,
The [affiliate program name] Manager

Sharing feedback with affiliates email 2

Hey [name],

Just dropping you a quick line to tell you that the last campaign you ran was outstanding!

I really liked the way you presented [new features/complementary products/alternative method of use/ etc.] of [product/service] and [examples you included/tips you shared/etc.], especially the one [the best part of the affiliate’s work].

That’s the quality we are aiming for! You have set the bar really high for other affiliates working with us.

Cheers,
The [affiliate program name] Team

Sharing feedback with affiliates email 3

Dear [name],

We have reviewed your participation in [affiliate program name], and I want to share a short summary with you.

Our team liked how you [things the affiliate did well]. We wouldn’t change anything about how you approached this task.

However, there are a few things that can be improved:
First improvement
Second improvement
Third improvement
…

I believe that if you follow these suggestions, the results you achieve while working for [affiliate marketing program] will be much better than they are already.

Contact me if you want to discuss the improvements I’ve suggested.

Regards,
[email sender’s name and position]

Sharing feedback with affiliates email 4

Hey [name],

You’ve been actively participating in [affiliate program name] for quite some time now, so we thought it was high time to share some feedback about your work.

Overall, we’ve been very impressed with your performance – the number of sales, clicks, and impressions you generated are above the average results that most of our affiliates achieve.

However, there are a few things that could have been done better:

Firstly, for example: including just one call to action on a landing page
Secondly, for example: writing more engaging copy
Thirdly, for example: making links more visible in your blog posts
…

What do you think about these suggestions? Do you agree with this feedback? Let me know!

Best,
[sender’s name and position]

Sharing feedback with affiliates email 5

Hey [name], I’m contacting you in relation to [your last blog post/Instagram story/YouTube video/etc.] promoting [product/service].

We liked the general idea you had for this publication, but we also noticed that [something that the affiliate could have done better, for example, the stats were outdated/a wrong visual was used/there was a typo in a post/etc.]

Mistakes happen, that’s normal, but please remember to pay a bit more attention to details in the future. Doing so will definitely help you achieve even better results!

If you need any support with creating content about [product/service], don’t hesitate to contact us.

The [affiliate program name] Manager

Best,
[sender’s name and position]