Affiliate marketing email templates - Commission Increase

Everyone likes receiving positive news. And if good messages inform your business partners that they have the chance to earn more money, such information probably resonates with them even more. Of course, this works the same with affiliates – if you have something noteworthy and positive to communicate to them, you can expect their full attention and interest.

So, if you want to let your publishers know that you will increase commission rates for them, craft the message properly and make sure it reaches as many affiliates as possible. Be aware that you will catch their attention, thus don’t send too short or too simple messages. Use this opportunity to strengthen the relationship between your company and your affiliates, build brand loyalty, and motivate the recipients. You can also leverage a commission increase email to try to eliminate unwanted behavior or remind affiliates about your expectations regarding their cooperation with your company.

Later in this article we will present a few email templates that you can use to share good news with members of your affiliate program. However, before we get to that we want to look at what drives affiliates and how you can motivate them. This knowledge will help you decide how to craft the final message informing them about commission increases and how to make the most of it.

What motivates affiliates?

Commission rate

It won’t come as a surprise that increasing commission fees is one of the best ways to encourage publishers to work harder. You can either announce a permanent commission increase, provide a limited period of validity to one (e.g. before black Friday or Christmas), or make it exclusive for some category of products in order to boost their sales, for example. This is an excellent way to align incentives with the overall sales strategy.

Cookie duration

Many consumers end up making purchases some time after seeing affiliate offers for the first time. That’s why prolonging the cookie duration (the time between a consumer’s click on an affiliate’s link and completion of a purchase that is assigned to the corresponding affiliate) is a way to recognize affiliates’ efforts towards promoting your products or services and increasing their motivation.

Being well-informed

Affiliates will be more engaged when they feel that the merchant does everything possible to help them sell more. And one of the ways to help do that is by keeping affiliates informed about all of the initiatives at your company like sales, ecommerce sweepstakes, and seasonal promotions, etc. By also providing publishers with high-quality promotional assets, you can be sure that they will be highly motivated.

Rewards based on performance

Reward initiatives are an excellent way to encourage affiliates to create more competitive strategies. One option is to offer bonuses to those affiliates who sell the most in a given period. Rewards can differ from higher commission or a certain sum of money to coupons or discounts on your products or services.

Reliable toolset

Publishers who are offered user-friendly and reliable digital tools are more effective than those who struggle with complicated affiliate software. The latter are usually frustrated and waste their time trying to figure out, for instance, how to calculate commission fees or where to find branded materials. Instead they should be spending time running marketing campaigns and promoting your products or services.

Examples of commission increase email subject lines

• The message you’ve been waiting for – your commission rate will be increased
• We are increasing commission
• Starting in [month], we will pay you even more!
• [affiliate program name] increases its commission rates
• Higher percentages, longer cookies – the list of good news is long!
• You will earn even higher commission fees
• A commission rate increase at [affiliate program name]
• We appreciate your work, so we have something for you
• Have you heard the good news about our commission rates?
• Something you might not expect – our commission is increasing
• Commission rates at [affiliate program name] have just been raised

Commission increase email template ideas

Commission increase email 1

Hi [name], We are happy to inform you that commission rates at [affiliate program name] will increase next month.

Many factors contributed to this decision, but the most vital one is that we wanted to show you that we really appreciate your work. The new, higher commission will be automatically added to your payout by the end of next month, so no action is required on your side.

Please, read a knowledge base article describing the change to find out what the new commission rate will be. If you have any questions regarding the increase, don’t hesitate to contact us at [support address].

Best,
The [affiliate program name] Team

Commission increase email 2

Hey [name],

We are thrilled to announce that starting today, all affiliates of [affiliate program name] will start receiving higher commission fees. The new commission rate will increase for both the percentage-based commissions and flat fees across all of our products. We have made this move because we want to recognize the efforts of our best-performing affiliates, of which you are clearly one. At the same time, we want to remind you to always work under the terms and conditions of [affiliate program name].

So please read them carefully and reach out to us if you have any doubts or questions. We hope that you will keep up the great work!

Cheers,
The [affiliate program name] Team

Commission increase email 3

Hey there!

It’s so cool to be able to share the good news with you… And today’s news is not just good, it’s great! We want to let you know that we have raised commission rates for all of the affiliates active in [affiliate program name]. This means that you will get paid more for every sale you generate, starting tomorrow.

At [company name] we believe that mutual respect and true engagement foster collaboration. That’s why we want to ask that you always keep up with our company news so that you have all the necessary information to promote our [products/services] in the best way possible.

To help you do just that we have prepared a list of the latest knowledge base articles, which we encourage you to read:
Link to article 1
Link to article 2
Link to article 3

If you have any questions regarding the commission rise or need help with any other issue, remember that you can always contact us by replying to this email.

Talk to you soon,
[email sender’s name and position]

Commission increase email 4

Hi [name],

We have just finished our [monthly/quarterly/bi-annually/annually] commission increase review, and we are more than happy to inform you that your commission rate will be increased starting from next month. This raise will be automatically applied in our system. Your performance is above average and you exceeded our expectations, so this was an easy decision for us.

If you want to check a description of the commission increase review process, you can find it here.

Thank you for working with us!

The [affiliate program name] Team

Commission increase email 5

Hello [name],

My name is [sender’s name], and I’m a coordinator of [affiliate program name].

I’m reaching out because I have some good news for you! We recently performed a company-wide commission rates review considering affiliates’ performance, engagement, and communication skills, and your commission rate will be increased as a result. The change will be effective from [tomorrow/next week/ next month], so you will receive a higher commission for every new sale you generate starting from that date.

Keep up the good work!

Best,
[email sender’s name and position]