WinRed

WinRed integration

WinRed is the official secure payments technology designed to help GOP candidates and committees win across the US. WinRed Allows Donors to Donate Quickly and Securely to the Candidates and Causes They Support.

How to integrate Post Affiliate Pro with WinRed

Integration with WinRed is done via webhook and by passing visitor ID to WinRed links as bundler_id parameter.

1 . Configure webhook in WinRed

When you log in to your WinRed portal go to Utilities->Integrations, click on Add Integration button and select Webhook. Set the Endpoint URL to the following:

https://URL_TO_PostAffiliatePro/plugins/WinRed/winred.php

Proceed to configure Donation Webhook Fields and make sure you include these JSON Payload Keys and Values:

• subscription_id = > Subscription ID
• recurring = > Recurring
• first_subscribed = > First Subscribed
• status = > Status
• bundler_id = > Bundler
• referer = > Referer
• user_agent = > User Agent
• order_id => UID
• total_cost => Net
• amount_refunded => Amount Refunded
• product_id => Product Name

Keys need to be set as specified above but the values for the last 4 pairs, which are not highlighted in bold, can be set arbitrarily based on what you want to track. You can also pass additional key value pairs which can then be configured to save into the Extra Data fields of the commissions in configuration of the tracking plugin.

2 . Configure the tracking plugin

In your Post Affiliate Pro merchant panel go to Configuration->Plugins activate the WinRed webhook handling plugin and configure it by following the instructions by each of the options.

3 . Include the following code on pages with WinRed links

Include the following tracking code in the footer of your website where you have your donation WinRed links embedded (WinRed won’t capture bundler_id from links pointing to storefront). The purpose of the code is to track clicks on affiliate links and append our tracking ID to all WinRed links as bundler_id parameter.

<script type="text/javascript">
var a={b:document.querySelectorAll('a[href*="winred.com/"]'),c:function(){let d=document.createElement('script');d.type='text/javascript',d.id='r',d.src='https://URL_TO_PostAffiliatePro/scripts/trackjs.js',d.onload=function(){a.e()},d.onerror=function(){a.f()},document.body.appendChild(d)},g:function(){for(i=0;i<a.b.length;i++)a.b[i].id='p'},h(n){c={},document.cookie.split(';').forEach(function(el){let[k,v]=el.split('=');c[k.trim()]=v});return c[n]},e(){try{PostAffTracker.setAccountId('default1'),PostAffTracker.track(),PostAffTracker.writeCookieToLink('p','bundler_id','',!1)}catch(err){a.f()}},f(){const j=new URLSearchParams(window.location.search);let v=j.get('visitorId'),x=j.get('a_aid');null!==v&&32===v.length?(document.cookie='PAPVisitorId='+v+'; max-age=31536000; path=/; SameSite=Lax',localStorage.setItem('PAPVisitorId',v)):v=localStorage.getItem('PAPVisitorId')||a.h('PAPVisitorId'),null!==x?(document.cookie='PAPAffiliateId='+x+'; max-age=31536000; path=/; SameSite=Lax',localStorage.setItem('PAPAffiliateId',x)):x=localStorage.getItem('PAPAffiliateId')||a.h('PAPAffiliateId');let t=v??x;if(t)for(i=0;i<a.b.length;i++){let u=new URL(a.b[i].href);u.searchParams.set('bundler_id',t),a.b[i].href=u.toString()}}};a.g(),a.c();
</script>

What is WinRed?

WinRed is a for-profit fundraising platform tailored specifically for the Republican Party in the United States. Launched in 2019, it serves as the GOP’s answer to the Democratic Party’s grassroots fundraising powerhouse, ActBlue. WinRed streamlines the online donation process for Republican candidates and causes, enabling supporters to contribute with just one click.

WinRed was established in June 2019 with the goal of unifying Republican online fundraising efforts. Backed by the Republican National Committee (RNC) and former President Donald Trump’s re-election campaign, WinRed sought to consolidate various fundraising tools under one umbrella. By integrating platforms like Revv and DataTrust, WinRed provided a cohesive system for collecting donations and managing donor data. Despite its rapid ascent to becoming a central hub for GOP fundraising, WinRed faced criticisms, particularly regarding its recurring donation practices.

WinRed specifically targets Republican candidates and center-right organizations seeking effective fundraising solutions. It caters to political campaigns that require reduced transaction costs and improved data centralization. By offering a centralized financial infrastructure, WinRed enhances fundraising capabilities and fosters party cohesion among Republican candidates and organizations.

Main Features of WinRed

• Recurring Donations: Supporters can set up donations at customizable intervals, ensuring sustained support for campaigns.
• Customized Donation Pages: Campaigns can personalize their donation pages with default values to streamline the giving process.
• One-Click Donation Processing: Donors can contribute quickly and effortlessly, enhancing the user experience and boosting engagement.

These features are designed to facilitate smooth, user-friendly interactions between donors and campaigns, ultimately enhancing donor engagement and retention.

WinRed’s Pricing Structure

WinRed operates on a fee-based model:

• Donations over $200: A fee of 3.2% is charged.
• Donations under $200: A fee of 3.94% is applied.
• Standard Campaign Accounts: No setup or monthly fees are required.
• Dispute Charges: A $15 fee is charged for any transaction disputes.
• Super PACs: A monthly platform fee of $99 is assessed.

This pricing structure aims to keep costs transparent and straightforward for campaigns of all sizes.

User Insights on WinRed

Pros:

• Effective Customer Service: Users have praised WinRed for its responsive and helpful support team.
• Platform Usability: The interface is user-friendly, making it easy for campaigns to manage donations and for donors to contribute.

Cons:

• Unauthorized Recurring Donations: Some users have reported issues with recurring donations being processed without explicit consent.
• Excessive Marketing Communications: Frequent emails and messages have been a point of contention for some donors.
• Dispute Resolution Difficulties: Users have faced challenges in resolving transaction disputes, affecting trust and satisfaction.

These insights highlight the importance of addressing donor concerns to maintain a positive reputation and encourage continued support.

Alternatives to WinRed

While WinRed is a prominent platform for Republican fundraising, there are several alternatives available:

• Revv: Features one-click donations and mobile optimization, making it easy for donors to give on the go.
• ActBlue: The Democratic counterpart to WinRed, renowned for its grassroots fundraising capabilities.
• Anedot: A non-partisan platform offering advanced analytics to help campaigns optimize their fundraising strategies.
• Raise The Money: Focuses on compliance and efficient donor data management for transparent fundraising.
• PoliEngine: Provides website-building services with integrated donation forms, streamlining online presence and fundraising.

Exploring these alternatives can help campaigns find the platform that best suits their specific needs and objectives