Trends Report

Available in: Post Affiliate Pro, Post Affiliate Pro Ultimate, Post Affiliate Network

What is a trends report?

The trends report displays trends of your transactions in charts as well as in data fields. As a result, you’ll have a clear idea of the direction in which your affiliate program is heading. You can filter your transactions by date, status, campaign, or affiliate.

The charts can display two attributes simultaneously, such as impressions, sales, commissions, or clicks. A number of parameters can also be compared at once.

Under charts, you can see a detailed transaction summary of several parameters:

• Impressions
• Clicks
• Click Through Ratio
• Conversion Ratio
• Number of Sales
• Value of Sales
• Commissions
• Commission per Impression
• Commission per Click
• Average Amount of Order

The grouping of parameters by time is as follows:

• Today
• This week
• This Month
• This Year
• All Time
• Selected time period in filter

Why are trends reports important in affiliate marketing?

Keeping up to date on industry news is crucial when it comes to running a successful affiliate marketing program. This includes how new products are discovered and purchased. It can be hard, however, to stay current with affiliate marketing trends as consumer tastes and concerns are constantly changing along with standards.

Fortunately, you can predict the most important affiliate marketing techniques for the upcoming year by assessing what has worked in the past and what customers currently value. As a result, you will keep your partners ahead of the curve, thus improving their marketing efforts for your business.