Discover the top 20 affiliate marketing conferences in North America for 2022, offering unmatched networking opportunities and expert insights to help you grow your affiliate business.
Throughout the digital landscape, numerous niches have been sparked by the pandemic. Digital marketing has allowed e-commerce to grow to become one of the world’s leading industries due to the massive growth of mobile sales and online marketing. As a result, affiliate marketing is better suited to serving the needs of both companies and potential customers, providing worldwide service.
There have been a lot of conferences and forums about affiliate marketing that have emerged and will attract people from all over the world. We will discuss the top 20 affiliate marketing conferences taking place in the US and Canada today. To ensure everyone is clear on what affiliate marketing is, let’s compare it to other marketing strategies, and examine why businesses have turned to this strategy.
Affiliate merchants are interested in increasing their reach and attracting customers that they consider members of their target market. This can be accomplished by hiring affiliate marketers (also known as publishers). Affiliate partners are hired by merchants to launch campaigns through which the affiliate marketers promote the business that hired them through social media, blog posts, YouTube videos, etc. As a result, marketers can earn commissions in different ways, such as costs per click.
Merchants are then encouraged to utilize affiliate tracking software to keep track of all the data acquired through their affiliate program. Merchants use this information to determine how much traffic their marketers drive to their websites, how much revenue they generate, and other important data.
Affiliate marketing allows you to reach customers via the internet, which is what affiliate marketing is all about. The majority of brands in the world (80%) employ affiliate marketing strategies. On top of this, the mobile industry has grown into a profitable area as half of all affiliate marketing traffic comes from mobile devices. To truly understand this lucrative marketing strategy, it helps to think about the three parties involved in the affiliate marketing industry, and how each of these parties benefits.
Affiliate marketers/publishers are hired to promote products and/or companies whose affiliate merchants they represent. Bloggers (who often offer affiliate links within their posts), YouTubers, and social media marketers all make money by creating content and improving the brand awareness of the merchant who hired them. In addition to passive income, the merchant will reach a new audience within their target niche that would otherwise be difficult to reach. The consumer, in the meantime, gains access to products and services that are within their field of interest. In return for investing in affiliate marketing strategies, marketers are encouraged to produce content consistently, and merchants are guaranteed activity as a result of commissions paid based on completed actions, such as generating leads and driving traffic.
As businesses realize that affiliate marketing lowers their costs while increasing their chances of receiving leads, they have turned to affiliate marketing. It is impossible to deny that this strategy provides companies with an encouraging return on investment (ROI) given its low cost and low-risk format, and of course, the fact that affiliate marketing is an $8.2 billion USD industry doesn’t hurt.
Having this in mind, many businesses have also chosen to work with affiliate marketing software to optimize their promotional campaigns and boost their ROI. Several affiliate networks offer affiliate management software, such as Post Affiliate Pro, that works to track marketing analytics, track the engagement rate of your publishers, and automate commission payments according to each business’ campaign requirements.
In the affiliate marketing industry, we are witnessing new records this year. Thus, in the US and Canada, affiliate conferences this year will have a wide range of speakers who are affiliate marketing experts – providing you obvious opportunities for networking. This industry requires collaboration in order to raise brand awareness for the merchants, as well as numerous networking events where the chance to develop business partnerships are numerous.
An affiliate marketing event is a priceless opportunity where marketing experts (often big names in affiliate marketing) conduct keynote speeches about marketing trends and new developments in technology. An affiliate conference typically involves a few days of networking designed to connect you with other digital marketers and is bound to provide incredible results in regards to both your business growth and brand awareness.
PI LIVE Advanced is a one-day conference focused on helping e-commerce brands to maximize their potential when it comes to their performance and digital marketing strategies. This conference is specifically designed for e-commerce-led retailers and brands looking to optimize their partner marketing, making it the first affiliate network and SaaS agnostic performance marketing conference in the US and a must-attend event. The event keeps your mind whirring and your notepad bulging with visionary thinking, future-gazing, and best-practice strategies.
This digital marketing international expo is focused on omnichannel strategy, e-commerce, and store design to help you take a closer look at e-commerce and how to turn it into new business opportunities. An event like the Retail Innovation Conference Expo is designed to be a vibrant community-driven space using the latest and greatest tech, allowing ample opportunities for networking and collaborating.
Despite all the other annual conferences mentioned in this blog, this one is not located in North America. However, it is entirely online and FREE, so what are you waiting for? You get a chance to listen to digital experts discuss Web3, Metaverse, Blockchain, and NFT technologies at the DMEXCO Digital Spring Summit. Unlike other affiliate events, you are able to hear a full day of inspirational keynotes, lectures, and panel discussions that are available on-demand after May 3rd.
This year’s Social Media Week (#SMW) has brought together some of the biggest names and forward-thinking leaders, social media practitioners, and platforms to help attendees learn about the latest trends and ideas in the industry. We encourage affiliate marketing events like #SMW since it helps merchants strategize their social media presence with potential affiliates. The topics include creativity in the digital world, fostering an e-community for brands, and other enticing features of mobile marketing.
Brands looking to enhance their email marketing campaigns should attend this conference. Its goal of the ANA Email Evolution Conference in 2022 is to assist participants in sharpening their email and newsletter compositions in preparation. In terms of learning how to emphasize benefits over features, or writing effective subject lines and headers, this is one of the digital marketing conferences you really don’t want to miss.
The International Research Conference organizes numerous affiliate events around North America (US and Canada) throughout the year. The one in Vancouver, ICAMOA, is aimed at bringing academic scientists, researchers, and scholars together to exchange ideas related to Affiliate Marketing and Online Advertising. This conference presents the latest innovations, trends, and concerns to affiliate merchants – this is an opportunity for affiliate merchants to develop an advertising strategy in order to be a competitive brand in their respective industries.
Affiliate Summit East (ASE) attracts some of the brightest e-commerce entrepreneurs, affiliates, media buyers, networks, and tech suppliers, making it a must-attend conference. The online and/or in-person participation in this conference will boost your digital growth, as well as help you drive your business forward and compete in the online environment by learning to optimize your landing pages, drive leads, and keep track of trending verticals. These, and others, are strategies you can practice on a daily basis.
CMOs and marketing leaders from around the world will meet at the Strategic Marketing 2022 event – a platform that inspires and empowers marketing leaders. As a result of this event, brands are able to build deeper, more meaningful relationships with consumers, create hyper-innovative campaigns, and utilize new digital touchpoints to grow their business. SMO Strategy and growth, purpose-driven marketing, engaging content, and innovative social media content are some of the different aspects of this conference you would benefit from.
In person or online, you learn some of the best practices in digital marketing, as well as discuss the latest trends, practical solutions, strategy and networking, of course. Of all the affiliate marketing conferences, DigiMarCon Silicon Valley 2022 heavily focuses on numerous types of marketing strategies and trends: Behavioral & Neuromarketing, Content Marketing, Omnichannel Marketing, and multiple other ways to market to your potential customers.
This is a three-day event that is both in-person (in Orlando, Florida) and online eTourism Summit 2022 connects experienced digital marketers who share their expertise with those wishing to gain knowledge about the current state of the tourism industry within the digital landscape. During this conference, you learn how to budget for whatever your business needs, whether it is PR, media buying, analytics and data insights, or anything else – all to help you adjust to the competitive nature of digital tourism.
Sigma, one of the world’s largest gaming festivals, is held in Toronto in June. Sigma Americas was born at the perfect time, with single-game sports wagering taking place in Canada for the first time in history. Sigma Americas aims to be a hub and platform for iGaming’s new frontier. Merchants and marketers alike would benefit greatly from attending this conference – the gaming industry is highly profitable and shows no signs of slowing down.
With the title, you can correctly guess what this affiliate conference is about: social media and the trends that come along with it. The Social Shake-Up is here to reinvigorate your company’s approach to social media. Come to Atlanta, Georgia, and learn how to take advantage of emerging social media platforms and create new strategies as you listen to marketers of Fortune 500 brands and small-to-medium businesses who share their experiences and expertise.
During iPX22, attendees are provided with plenty of coffee to help establish connections and work their way into the affiliate world. Get to know industry leaders, innovators, analysts, and movers and shakers across the partnerships industry in beautiful New York City.
This is a gathering of international digital growth experts in the world-famous city of Las Vegas. Conversion Conference 2022 focuses on the art and science of conversion rate optimization, better known as CRO. CRO is what makes your website – especially the landing page – more efficient, with this conference introducing you to business alignment models and optimizing the value of client relationships.
In the same city of Las Vegas, there is the Marketing Analytics Summit 2022 specifically for digital analytics trailblazers. For anyone connected to marketing analytics, this would be your wheelhouse, as you will gain wisdom from numerous start-up creators and entrepreneurs in the analytic and affiliate industry.
If you come to Austin, TX, in June, make sure you attend Rakuten Advertising Dealmaker USA. There, you can connect, grow, and learn from 1,000 of the best professional advertisers and publishers who reside within a tight-knit group of dealmakers in the Rakuten Advertising Network. The name of this conference is driving sales and driving commissions. If this interests you, register and check out the ticket prices.
Here is another 3-day event for delegates to attend, set in New Jersey. The SBC Summit North America conference is one of the largest sports betting and iGaming markets in North America, housing executives from every major operator to exchange ideas about opportunities that are emerging and how to adapt in order to utilize your strategies in an expanding industry.
HubSpot’s INBOUND brings together thought leaders from over 161 countries to discuss marketing, sales, customer success, and revenue operations. Although officially held in Boston, this event can be attended in-person or online. This three-day event is jam packed with a full schedule of interesting speakers and events. Affiliates and marketers can hone in on their skills by attending different talks about SEO, virtual marketing, business growth, customer experience, sales automation and more. We only outlined the first day. There is plenty more to choose from with over 200 speakers at this event! This is one affiliate marketing conference you don’t want to miss.
Fair warning: registration for this event requires company email recognition, exclusive to active CJ clients. CJU22, created by CJ itself (formerly Commission Junction) is a conference designed for CJ members to interact and network – in order to build connections and create business opportunities. CJ launches a social community and event app every June.
CMOs and marketing leaders from around the world will meet in New York at the Strategic Marketing 2022 event – a platform that inspires and empowers marketing leaders. As a result of this event, brands are able to build deeper, more meaningful relationships with consumers, create hyper-innovative campaigns, and utilize new digital touchpoints to grow their business. SMO Strategy and growth, purpose-driven marketing, engaging content, and innovative social media content are some of the different aspects of this conference you would benefit from.
Affiliate marketing conferences provide a space for affiliate merchants and marketers to network and promote themselves. This is not a business opportunity you can afford to pass. You get to meet successful and important people in the affiliate marketing industry that can accelerate your own growth. Some of the biggest affiliate marketing events are coming back, in this post-covid world and there have been numerous aspects of the affiliate business that have developed over the previous couple of years, ready for you to tap into.
Keep an eye out for these networking events, they are priceless. Keynote speakers are invited to share their knowledge, and expertise, and to discuss affiliate marketing trends that could affect your niche industry, so prepare your summer and schedule a few of these conferences in your calendar, you won’t regret it.
An affiliate conference is a gathering or event where affiliates, advertisers, and other industry professionals come together to network, learn about the latest trends and developments in affiliate marketing, and form partnerships. These conferences often include workshops, presentations, and networking opportunities.
It is a partnership between a company (affiliate merchant) and an affiliate marketer in order to promote the company’s products or drive traffic in exchange for a commission.
Affiliate marketing software is software that allows its user to track campaigns, adjust affiliate tiers, get reports on trends, and facilitate commission payments.
There are some differences: affiliate marketing is mostly about boosting a specific metric for a company/brand and generating quality leads, while influencer marketing is a brand-oriented form of marketing – generating a buzz and increasing brand awareness.
These conferences provide ample opportunities to network with other merchants and marketers, learn about different strategies and trends, and come back to your company later with new ideas to utilize the lessons you learned from experts in your niche industry.
About 80% of the world’s brands use affiliate marketing.
David is a content creator who focuses on affiliate programs and marketing strategy to help others develop and grow within the affiliate marketing industry.
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